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  • Writer's pictureShannon Panaro

"Text Marketing: The Secret Weapon for Restaurant Success"

In today's digital world, it's no secret that social media has become an essential marketing tool for restaurants. However, as we head into mid-2023, text marketing with MMS (multimedia messaging service) is becoming increasingly popular, and for good reason. Here are five compelling reasons why restaurants should consider incorporating text marketing with MMS into their overall marketing strategy in addition to social media.

  1. Increased Open Rates While social media is a great way to reach a broad audience, it's important to note that not everyone will see your posts. With text marketing, you're almost guaranteed to have a higher open rate since people are more likely to check their texts than their social media feeds. In fact, according to a report by EZ Texting, text messages have a 98% open rate, with 90% of those messages being opened within the first three minutes.

  2. Enhanced Customer Engagement Text messages are personal and intimate, making them a great tool for engaging with customers on a more personal level. With MMS, you can even include photos or videos, adding an extra layer of engagement that social media can't always offer. Whether it's sending a personalized message or offering exclusive deals, text marketing with MMS can help build stronger relationships with customers.

  3. Improved Targeting Capabilities While social media can target specific audiences based on demographics and interests, text marketing takes targeting a step further. With text marketing, you can segment your audience based on factors like past purchases or geographic location, allowing you to create highly targeted campaigns that are more likely to convert.

  4. Increased Revenue At the end of the day, the ultimate goal of any marketing campaign is to increase revenue. With text marketing, you can create campaigns that are designed to do just that. Whether it's promoting a new menu item or offering a discount, text marketing can help drive more traffic to your restaurant and increase sales.

  5. Cost-Effective One of the biggest advantages of text marketing with MMS is that it's incredibly cost-effective. Unlike social media advertising, which can be expensive and often requires ongoing investment, text marketing requires minimal investment and can deliver significant returns.

In conclusion, text marketing with MMS is a powerful tool that any restaurant, bar,

or food service biz, should consider incorporating into their overall marketing strategy in addition to social media. With increased open rates, enhanced customer engagement, improved targeting capabilities, increased revenue, and cost-effectiveness, it's a no-brainer for restaurants looking to take their marketing efforts to the next level in 2023.

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